Four strategies for getting attention from investors
MaC Venture Capital founder Marlon Nichols’ strategy for spotting early stage opportunities.
Being a successful early-stage investor is about a lot more than simply identifying trends. A successful VC needs to think several steps ahead. For MaC Venture Capital founder Marlon Nichols, it’s an ability that’s helped him spot big names like Gimlet Media, MongoDB, Thrive Market, PlayVS, Fair, LISNR, Mayvenn, Blavity and Wonderschool early on.
Nichols joined us on TechCrunch Early Stage to discuss his strategies for early-stage investing, and how those lessons can translate into a successful launch for budding entrepreneurs. Success involves not only a solid team and great ideas, it also requires the willingness and ability to change and adapt to an ever-changing world.
Getting ahead of the trends
Anyone can identify trends once they’ve broken, but a successful investor needs to see several steps ahead of the pack. This ability helps VCs know where to focus their attention and, eventually, how to weed out the snake oil from the true value pitches.
For us, that means taking a look at emerging behavioral trends and shifts in culture. What we’re looking to understand is where people and companies are going to spend their time and money – not only today, but in the future. So we do research to see if there are supporting factors for this thing sticking around and being successful. If that answer is yes, then we can dig a bit deeper.
. . .
Image Credits: MaC Venture Capital
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Pipe, which aims to be the ‘Nasdaq for revenue,’ raises more money at a $2B valuation
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Marlon Nichols x Just Go Grind Podcast
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MaC Venture Capital Raises a $110M Inaugural Fund to Invest in Founders Building the Future We Want to See
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How VC Investor Marlon Nichols Went From The Basketball Court To The Boardroom
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Normalizing venture capitalism in the Black community
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Culture as Currency with Marlon Nichols, Managing Partner at MaC Venture Capital
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Black Venture Capitalists Look to Even the Playing Field With Diverse Investors
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Marlon Nichols will discuss how to secure seed funding at TechCrunch Early Stage 2021
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10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021
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Venture Unlocked Episode 15 – Marlon Nichols
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Elevator Pitch Ep. 8: ‘Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam’
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SALT Talks: Marlon Nichols | Managing Parter, MaC Venture Capital
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Marlon Nichols’ Journey Into Venture Capital
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Elevator Pitch Ep. 1: What Could You Build With Another $500,000?
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Listen Here: The StartUp to ScaleUp Game Plan x Marlon Nichols
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Marlon Nichols x No Bull Business’ #ImaLittleBuzzed on Diversity and Inclusion
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‘Diversity is an Interesting Thing’: MaC Venture Capital’s Marlon Nichols on ‘Diversity Theater’ and What He’ll Do with New Funds
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Listen Here | Marlon Nichols on the I’m a Little Buzzed Podcast
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How do you make VC more diverse? Maybe start with the training schemes
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Listen Here | Marlon Nichols on Investing in Cultural Trends on the Be Atento Podcast
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We’re Tired
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Listen Here | Marlon Nichols on the Season Premiere of the Founder Clinic Podcast
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Goldman Sachs Announces 2020 Launch With GS Black and Latinx Entrepreneur Cohort
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Listen Here | Marlon Nichols on The Road Untraveled Podcast
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Watch | Marlon Nichols x Black Angels Miami
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‘You Haven’t Seen The Pain’ Yet | Marlon Nichols in Protocol
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Watch Here | Raising Venture Capital Funding During COVID-19 Webinar
Read More >>Registration Now Open | Raising Venture Capital Funding During COVID-19 Webinar
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Goldman Sachs Seeks to Help Black and LatinX Founders Accelerate their Growth
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Guidelines for Managing Through This Pandemic and Economic Downturn
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Marlon Nichols, Investing in The Future For The Rest Of America
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Launch With GS Black and Latinx Entrepreneur Cohort
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Deconstructing the Pipeline Myth and the Case for More Diverse Fund Managers
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Listen Here: MaC VC Managing GP, Marlon Nichols on the Founder Fundamentals podcast
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Marlon Nichols Joined other leading VCs as TechCrunch Battlefield Judge
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Marlon Nichols, Icon Mann
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The State of Tech & Culture: Conscious Consumer
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Marlon Nichols on Culture as a Currency
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Moving Up Podcast featuring MaC VC’s Marlon Nichols
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In the Arena, featuring Marlon Nichols
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Marlon Nichols named to Aspioneer’s Revoltionary CEO’s, 2019
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NASDAQ premiers new show “The Breakthrough” with guest Marlon Nichols
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Marlon Nichols featured on the cover of The Jamaica Observer
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Startup Grind’s VC Corner with Marlon Nichols, Cross Culture Ventures
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Forbes: Marlon Nichols Is Changing The Face of Venture Capital
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Breaking into Startups: Venture Capital Deep Dive w/ Cross Culture Ventures’ Co-Founder Marlon Nichols
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The State of Tech & Culture, Culture A$ Currency
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State of Tech & Culture: UNperfect Parent
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