Brands that matter.

Whether it’s leading on the environment or pop culture, engaging B2B customers or responding meaningfully to current events, a brand’s ability to forge an emotional connection with consumers is critical in establishing a long-term relationship, enthusiastic loyalty, and advocacy. In our first-ever compendium of Brands That Matter, we recognize nearly 100 companies and nonprofits that give people compelling reasons to care about them—and offer inspiration for others to buy in.