Marlon Nichols took the stage at AfroTech last week to discuss the importance of building relationships when it comes to entering into a new market. “One of the first things you do when you go to a new market is you’ve got to meet the new players,” he said. “Like, what do people need? What’s hot right now?”
Nichols is the co-founder and managing general partner at MaC Venture Capital, which just raised a $150 million Fund III, and has invested more than $20 million into at least 10 African companies. His first investment in the continent was back in 2015 before investing in African startups became trendy. He said that investment helped him grow his presence in Africa.
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