18 investors and VC firms funding innovative startups in the creator economy and influencer industry
Insider has compiled our second annual list of the top venture capital and investment players who are funding startups that are shaping the creator economy. This list was determined by Insider based on our reporting and the nominations that we received. We considered factors like the success of the startups in an investor’s portfolio and their relative focus (and impact) on the influencer business as a whole.
MaC Venture Capital
Marlon Nichols (founding managing partner)
MaC Venture Capital is a VC firm focused on seed-stage investments in tech and media startups. The company formed in 2019 as a merger between M Ventures and Nichols’ Cross Culture Capital.
MaC invests in both digital media businesses like Blavity and creator-focused companies like Brud, a virtual-influencer startup.
Before cofounding Cross Culture Capital, Nichols served as investment director at Intel Capital. One of Nichols’ early investments was PlayVS, a software startup that organizes esports competitions for high school and college students. Nichols also invested in podcasting company Gimlet Media, which was acquired by Spotify in 2019.
Relevant investments: PlayVS, Brud, Brat TV, FaZe Clan, Genies, and Locker Room (now Spotify’s Greenroom).
You can read the full article from Business Insider here.