The sneaker game has drastically changed over the last few years as rare releases find themselves only available through lotteries or the exponentially marked-up resale market. To some, investing in sneakers may be even more valuable than gold. Gerome Sapp, CEO at Rares, a social investing platform that allows users to invest in hard-to-find kicks through buys and trades, joined Cheddar to talk about why he thinks the future of investing is in sneakers. “Sneakers have outperformed gold, the S&P 500, and many other traditional securities that have been doing well over the years. And sneakers have been doing it consistently for the last 10 years,” he said. This article was featured on Cheddar.
