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Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem.

As more is uncovered and shared about the impending climate crisis, the easier it is to feel like you’re living in the first act of a disaster movie. But with the same dedication that Hollywood has given to perfecting the apocalyptic blockbuster genre, the global entertainment industry is becoming just as resolved to prevent a real-life environmental disaster from unfolding.

Read the full article: adweek.com