Thrive Market has found success with a subscription model and eco-friendly, health-conscious brands. It’s a diet familiar to the C.E.O., Nick Green.
As a kid growing up in the Minneapolis suburbs during the ’90s, Nick Green’s kitchen cupboard was not like his friends’ kitchen cupboards. There were no salty snacks, no sugary cereal, no soda. Even Honey Nut Cheerios were verboten. His mother, part of a large Mexican American family, had seen how the modern diet led to so many health problems for her relatives, and resolved to raise her own children with minimal processed foods.
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