Ryff, the technology startup reimagining product placement, welcomes another high-profile member to its board. Jae Goodman, founder and former CEO of Observatory, is joining Hollywood film studio executive Sophie Watts as Ryff’s newest board member.
According to Jeff Beer at Fast Company, Jae was most recently known as the guy who proved to brands that they could make Hollywood-level entertainment. “Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead.”
Read the full article: Little Black Book