Brand Entertainment Czar Jae Goodman Joins Ryff Board

Ryff, the technology startup reimagining product placement, welcomes another high-profile member to its board. Jae Goodman, founder and former CEO of Observatory, is joining Hollywood film studio executive Sophie Watts as Ryff's newest board member. According to Jeff Beer at Fast Company, Jae was most recently known as the guy who proved to brands that they could make Hollywood-level entertainment. "Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead." Read the full article: Little Black Book

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Ryff Coverage

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Ryff unveils Spheera AI virtual product placement platform.

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Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem.

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Ryff’s CEO Roy Taylor At The Adweek Convergent TV Event.

Ryff’s CEO Roy Taylor At The Adweek Convergent TV Event.

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New money from old shows: why TV is betting big on ‘virtual product placement’.

New money from old shows: why TV is betting big on ‘virtual product placement’.

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Expanding the scope of product placement

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Sean Moran Named Executive Chairman of Virtual Product Placement Company Ryff

Sean Moran Named Executive Chairman of Virtual Product Placement Company Ryff

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Former STX President Sophie Watts Joins Board of Ad Tech Firm Ryff (Exclusive)

Former STX President Sophie Watts Joins Board of Ad Tech Firm Ryff (Exclusive)

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Ryff Reaches 40+ Million Viewers with New ReachTV Partnership

Ryff Reaches 40+ Million Viewers with New ReachTV Partnership

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Ryff and Insight TV to Connect Brands With Ad-Avoidant Millennials

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Ryff raises $11.7M for its real-time brand integration

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OTT Ad Tech’s Biggest Challenges (and a Few Solutions)

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Coke Rewrites History in ‘Unbelievable’ March Madness Ads

Coke Rewrites History in ‘Unbelievable’ March Madness Ads

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Ryff x 2021 NCAA March Madness

Ryff x 2021 NCAA March Madness

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19 media startups that VCs say are poised to take off in 2021, as trends like newsletters and sports betting surge

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Listen Here | Chief Revenue Officer of Ryff, Shini Wark on the VentureFuel Podcast

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Context is God. Here comes the Ark.

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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Ryff raises $5 million for virtual product placements

Ryff raises $5 million for virtual product placements

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Product Placement: A Panacea for Brands and Streamers

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