Until Elon Musk bought Twitter last fall, April Reign thought she couldn’t live without the platform. Over 13 years and 641,000 tweets, she became part of a community of extremely online Black users who shared everything from funny memes to job opportunities.
In 2015, that community turned Reign’s dashed-off hashtag — #OscarsSoWhite — into a viral campaign that sparked real-world change, pushing the Academy of Motion Picture Arts and Sciences to triple the number of Oscar-voting members of color. Other hashtags — #BlackLivesMatter, #SayHerName, #HandsUpDontShoot — became touchstones for racial justice.
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