Former STX Entertainment president Sophie Watts has joined the board of Ryff, a startup in the increasingly crowded virtual product placement space.
Watts is expected to help promote Ryff’s tech, which allows for products to be inserted digitally into footage that has already been shot. The company is banking on her Hollywood bone fides to help expose its product to new clients. ” The insight she will be able to provide our team will be invaluable,” Ryff CEO Roy Taylor says.