Former STX President Sophie Watts Joins Board of Ad Tech Firm Ryff (Exclusive)

Former STX Entertainment president Sophie Watts has joined the board of Ryff, a startup in the increasingly crowded virtual product placement space. Watts is expected to help promote Ryff’s tech, which allows for products to be inserted digitally into footage that has already been shot. The company is banking on her Hollywood bone fides to help expose its product to new clients. ” The insight she will be able to provide our team will be invaluable,” Ryff CEO Roy Taylor says. Read the full article: Hollywood Reporter

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Ryff Coverage

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Ryff unveils Spheera AI virtual product placement platform.

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Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem.

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Ryff’s CEO Roy Taylor At The Adweek Convergent TV Event.

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New money from old shows: why TV is betting big on ‘virtual product placement’.

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Expanding the scope of product placement

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Sean Moran Named Executive Chairman of Virtual Product Placement Company Ryff

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Brand Entertainment Czar Jae Goodman Joins Ryff Board

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Ryff Reaches 40+ Million Viewers with New ReachTV Partnership

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Ryff raises $11.7M for its real-time brand integration

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OTT Ad Tech’s Biggest Challenges (and a Few Solutions)

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Coke Rewrites History in ‘Unbelievable’ March Madness Ads

Coke Rewrites History in ‘Unbelievable’ March Madness Ads

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Ryff x 2021 NCAA March Madness

Ryff x 2021 NCAA March Madness

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Listen Here | Chief Revenue Officer of Ryff, Shini Wark on the VentureFuel Podcast

Listen Here | Chief Revenue Officer of Ryff, Shini Wark on the VentureFuel Podcast

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Context is God. Here comes the Ark.

Context is God. Here comes the Ark.

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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Ryff raises $5 million for virtual product placements

Ryff raises $5 million for virtual product placements

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