Culture as Currency with Marlon Nichols, Managing Partner at MaC Venture Capital
Original Post: Marlon Nichols x The Confident Investor Podcast
Today I’m on with Marlon Nichols, Managing Partner at MaC Venture Capital. Marlon has a background in technology, private equity, media, and entertainment. As an investor, he has a unique eye for global trends and shifts in consumer behavior. We’ll discuss the investment thesis, investment frameworks, and upside industries.
Marlon has a knack for capturing high-potential investments, which include Gimlet Media, MongoDB, Thrive Market, and other companies that reflect overlooked markets. With a background as a professional athlete, Marlon utilizes sports leadership philosophy when working closely with CEO’s to build the ventures of tomorrow.
Today he also shares his investment thesis which focuses on culture and desire to invest in a better future. His venture fund combines culture, impact, and social responsibility to support underserved communities across the US.
What we cover in the episode:
- How Marlon started his career as an investor
- The mission thesis and focus of his venture fund
- Culture shifts that Marlon keeps an eye out on
- Investments that Marlon’s fund looks for
- Marlon’s most successful deals and diligence process
- What makes Marlon’s venture fund attractive to entrepreneurs
- Marlon’s outlook on eSports and smart cities as viable investments
- Advice for new investors and industries Marlon’s bullish on
The Concept of Culture as Currency: How & Why Human Behavior Drives Marlon’s Investments
In Marlon’s view, human behavior and popular culture are big drivers of innovation and market trends. The trick is to figure out where people going to be spending their time and money in the future and you invest there/ His company looks at emerging behavioral trends and does a lot of research in that vein.
Since these are usually startups that are breaking new ground, Marlon’s VF shares research so that entrepreneurs building in those spaces know that there’s someone they can reach out to.
The concept of cultural currency is about looking at the cultures that are tastemakers and identifying challenges and opportunities that you can invest in.
Listen to the full episode on Spotify or wherever you get your podcasts.
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MaC Venture Capital’s founders on their $110 million inaugural fund
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MaC Venture Capital Raises Inaugural $110 Million Seed Fund
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MaC Venture Capital Announces $110 Million in Inaugural Funding
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March Forth: Changing the Game in Venture Capital
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Pipe, which aims to be the ‘Nasdaq for revenue,’ raises more money at a $2B valuation
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Marlon Nichols x Just Go Grind Podcast
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MaC Venture Capital Raises a $110M Inaugural Fund to Invest in Founders Building the Future We Want to See
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How VC Investor Marlon Nichols Went From The Basketball Court To The Boardroom
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Normalizing venture capitalism in the Black community
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Black Venture Capitalists Look to Even the Playing Field With Diverse Investors
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Marlon Nichols will discuss how to secure seed funding at TechCrunch Early Stage 2021
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10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021
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Venture Unlocked Episode 15 – Marlon Nichols
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Elevator Pitch Ep. 8: ‘Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam’
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SALT Talks: Marlon Nichols | Managing Parter, MaC Venture Capital
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Marlon Nichols’ Journey Into Venture Capital
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Elevator Pitch Ep. 1: What Could You Build With Another $500,000?
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Listen Here: The StartUp to ScaleUp Game Plan x Marlon Nichols
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Marlon Nichols x No Bull Business’ #ImaLittleBuzzed on Diversity and Inclusion
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‘Diversity is an Interesting Thing’: MaC Venture Capital’s Marlon Nichols on ‘Diversity Theater’ and What He’ll Do with New Funds
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Listen Here | Marlon Nichols on the I’m a Little Buzzed Podcast
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How do you make VC more diverse? Maybe start with the training schemes
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Listen Here | Marlon Nichols on Investing in Cultural Trends on the Be Atento Podcast
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We’re Tired
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Listen Here | Marlon Nichols on the Season Premiere of the Founder Clinic Podcast
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Goldman Sachs Announces 2020 Launch With GS Black and Latinx Entrepreneur Cohort
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Listen Here | Marlon Nichols on The Road Untraveled Podcast
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Watch | Marlon Nichols x Black Angels Miami
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‘You Haven’t Seen The Pain’ Yet | Marlon Nichols in Protocol
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Watch Here | Raising Venture Capital Funding During COVID-19 Webinar
Read More >>Registration Now Open | Raising Venture Capital Funding During COVID-19 Webinar
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Goldman Sachs Seeks to Help Black and LatinX Founders Accelerate their Growth
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Guidelines for Managing Through This Pandemic and Economic Downturn
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Marlon Nichols, Investing in The Future For The Rest Of America
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Launch With GS Black and Latinx Entrepreneur Cohort
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Deconstructing the Pipeline Myth and the Case for More Diverse Fund Managers
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Listen Here: MaC VC Managing GP, Marlon Nichols on the Founder Fundamentals podcast
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Marlon Nichols Joined other leading VCs as TechCrunch Battlefield Judge
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Marlon Nichols, Icon Mann
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The State of Tech & Culture: Conscious Consumer
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Marlon Nichols on Culture as a Currency
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Moving Up Podcast featuring MaC VC’s Marlon Nichols
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In the Arena, featuring Marlon Nichols
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Marlon Nichols named to Aspioneer’s Revoltionary CEO’s, 2019
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NASDAQ premiers new show “The Breakthrough” with guest Marlon Nichols
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Marlon Nichols featured on the cover of The Jamaica Observer
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Startup Grind’s VC Corner with Marlon Nichols, Cross Culture Ventures
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Forbes: Marlon Nichols Is Changing The Face of Venture Capital
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Breaking into Startups: Venture Capital Deep Dive w/ Cross Culture Ventures’ Co-Founder Marlon Nichols
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The State of Tech & Culture, Culture A$ Currency
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State of Tech & Culture: UNperfect Parent
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