Marlon Nichols on Culture as a Currency
Marginalized markets understand their own needs but lack access to the proper resources and networks that are necessary to build scalable and enduring products. Marlon Nichols, Co-Founder and Managing Partner at Cross Culture Ventures / MaC Venture Capital and an investor in mSurvey, their first investment in Africa, is working towards fixing this on a global scale.
Marlon describes the USA’s increasingly browning population and speaks of companies that understand the needs of America’s growing urban communities and catering to them. He narrates the success of Rihanna’s cosmetics company, Fenty Beauty, that launched a line of products targeting people of colour. Within the first few days of release the darkest shades sold out.
Elaborating on the concept of culture as a currency, Marlon added, “We’re in a place where culture, customs and behaviour have value and are able to generate revenue. Groups that have been ignored for sometime have influence in form of spending power and their decisions affect popular culture not only within the US and Kenya but from a global perspective as well.”
It is for this reason that Cross Culture Ventures / MaC Venture Capital’s biggest focus is investing in companies that intend to understand consumer behaviour and converge global popular culture and technology.
Read more at mSurvey
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MaC Venture Capital Raises a $110M Inaugural Fund to Invest in Founders Building the Future We Want to See
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How VC Investor Marlon Nichols Went From The Basketball Court To The Boardroom
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Normalizing venture capitalism in the Black community
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Culture as Currency with Marlon Nichols, Managing Partner at MaC Venture Capital
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Black Venture Capitalists Look to Even the Playing Field With Diverse Investors
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Marlon Nichols will discuss how to secure seed funding at TechCrunch Early Stage 2021
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10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021
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Venture Unlocked Episode 15 – Marlon Nichols
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Elevator Pitch Ep. 8: ‘Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam’
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SALT Talks: Marlon Nichols | Managing Parter, MaC Venture Capital
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Marlon Nichols’ Journey Into Venture Capital
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Elevator Pitch Ep. 1: What Could You Build With Another $500,000?
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Listen Here: The StartUp to ScaleUp Game Plan x Marlon Nichols
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Marlon Nichols x No Bull Business’ #ImaLittleBuzzed on Diversity and Inclusion
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‘Diversity is an Interesting Thing’: MaC Venture Capital’s Marlon Nichols on ‘Diversity Theater’ and What He’ll Do with New Funds
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Listen Here | Marlon Nichols on the I’m a Little Buzzed Podcast
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How do you make VC more diverse? Maybe start with the training schemes
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Listen Here | Marlon Nichols on Investing in Cultural Trends on the Be Atento Podcast
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We’re Tired
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Listen Here | Marlon Nichols on the Season Premiere of the Founder Clinic Podcast
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Goldman Sachs Announces 2020 Launch With GS Black and Latinx Entrepreneur Cohort
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Listen Here | Marlon Nichols on The Road Untraveled Podcast
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Watch | Marlon Nichols x Black Angels Miami
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‘You Haven’t Seen The Pain’ Yet | Marlon Nichols in Protocol
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Watch Here | Raising Venture Capital Funding During COVID-19 Webinar
Read More >>Registration Now Open | Raising Venture Capital Funding During COVID-19 Webinar
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Goldman Sachs Seeks to Help Black and LatinX Founders Accelerate their Growth
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Guidelines for Managing Through This Pandemic and Economic Downturn
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Marlon Nichols, Investing in The Future For The Rest Of America
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Launch With GS Black and Latinx Entrepreneur Cohort
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Deconstructing the Pipeline Myth and the Case for More Diverse Fund Managers
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Listen Here: MaC VC Managing GP, Marlon Nichols on the Founder Fundamentals podcast
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Marlon Nichols Joined other leading VCs as TechCrunch Battlefield Judge
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Marlon Nichols, Icon Mann
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The State of Tech & Culture: Conscious Consumer
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Moving Up Podcast featuring MaC VC’s Marlon Nichols
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In the Arena, featuring Marlon Nichols
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Marlon Nichols named to Aspioneer’s Revoltionary CEO’s, 2019
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NASDAQ premiers new show “The Breakthrough” with guest Marlon Nichols
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Marlon Nichols featured on the cover of The Jamaica Observer
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Startup Grind’s VC Corner with Marlon Nichols, Cross Culture Ventures
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Forbes: Marlon Nichols Is Changing The Face of Venture Capital
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Breaking into Startups: Venture Capital Deep Dive w/ Cross Culture Ventures’ Co-Founder Marlon Nichols
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The State of Tech & Culture, Culture A$ Currency
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State of Tech & Culture: UNperfect Parent
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