SidestepCEO: Eric Jones Lead Investor: Marlon Nichols
Recent declines in record sale revenue means that artists are now focusing more on making money from live events. However, the act of standing in line and purchasing merchandise at an event hasn’t changed in over 50 years. Skip the line. Sidestep is a mobile platform for live event merchandise and provides fans an opportunity to browse and buy live event merchandise for VIP pickup and delivery. Since launching in 2015, Sidestep has proven to increase nightly sales for artists, capture critical fan data, and offer fans an experience that proves convenience equals conversion.