Ajua

CEO: Kenfield Griffith

Ajua is Africa’s first Integrated Customer Experience company for businesses on the continent. We exist to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. Our plug and play platform has enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.

Ajua officially rebranded from mSurvey on July 31st, 2019 to reflect our growth, ambition and African Identity in our corporate brand.

Latest Company Updates

Industry Coverage

Facebook, Ajua sign agreement to empower African SMEs

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Kenya’s Ajua acquires WayaWaya to consolidate consumer experience play in African SMEs

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Marlon Nichols on Culture as a Currency

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How mSurvey is busy giving African businesses a fighting chance of survival in the age of the customer

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mSurvey Appoints NPS Co-Creator, Richard Owen, to Board of Directors

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mSurvey reveals kings of customer service

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mSurvey Raises $3.5m Series A To Scale Conversations Across Africa

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Consumer Experience Platform, mSurvey, Expands to Nigeria

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mSurvey Launched First Industry Net Promoter Score for Africa

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Safaricom & mSurvey Launch Consumer Wallet To Measure Kenya’s Cash & Digital Economy

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Forbes: mSurvey And Safaricom Continue Kenya’s Mobile Money Revolution

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Safaricom and mSurvey launch Consumer Wallet to map Africa’s cash economy

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CNN taps mSurvey to learn why young Africans care about the US election

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mSurvey Secures Latest Strategic Investment From Safaricom

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Responding to the demand for reliable data collection in Africa, mSurvey raises seed funding from Cross Culture Ventures and Safaricom

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Thrive Market Opens New Distribution Center, Brings 400 New Jobs to Reno Area

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Ajua Is Hiring

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