mSurvey Appoints NPS Co-Creator, Richard Owen, to Board of Directors
mSurvey, the mobile-first consumer feedback platform for businesses and consumers in Africa, has announced the appointment of Richard Owen, CEO of OWEN CX Group and former CEO of Satmetrix to its board. Owen is also the co-creator of Net Promoter Score (NPS).
“To have the co-creator of NPS join our board is a special day towards the vision of mSurvey as the leading consumer feedback platform on the continent. We’ve been fortunate to have had Richard as an advisor for some time, and he has been instrumental in helping us refine our way of thinking around Net Promoter Score and it’s evolution in Africa”, comments Dr. Kenfield Griffith, mSurvey CEO and Co-founder. He continues, “Richard’s significant and unrivalled expertise in customer feedback and building customer success industry models, combined with his deep knowledge of leveraging technology to deliver consumer conversations at scale, will stand the company in good stead, as we continue to grow across the continent. Drawing on his many years of experience in this field, Richard will provide strategic direction and transformational insights into how mSurvey can ensure all consumer facing businesses in Africa are powered by mSurvey to drive the economies within”.