mSurvey Launched First Industry Net Promoter Score for Africa
Mobile-first consumer experience platform, mSurvey has launched the first Industry Net Promoter Score (NPS) for Africa. NPS, which has been adopted by more than two thirds of Fortune 1000 companies, including Apple, Sony, Amazon, British Airways and Tesla, is a globally recognized industry management tool to drive business growth, but has yet to be formally implemented in Africa. NPS measures the loyalty that exists between a provider and consumer. It is based on responses to how likely a consumer would recommend a company, product or service on a 0 to 10 scale. mSurvey has now used Net Promoter Score to measure Kenyan consumers’ overall perception of brands across nine industries, including: insurance, banking, telcos, retail and cable and satellite services. Read the Gulf Times article.