Consumer Experience Platform, mSurvey, Expands to Nigeria
Kenya’s mobile-first consumer experience platform mSurvey has expanded its operations in Nigeria. The move comes as the Kenya-based company seeks to consolidate its position as Africa’s leading technology-powered customer loyalty platform.
Backed by international and African investors, including Safaricom’s Spark Fund, Cross Culture Ventures and Alpha Angels, mSurvey will be opening a new office and growing a Lagos-based team, who will focus on building partnerships with Nigerian MNOs and Banks, before rolling out their services namely, Voice of the Customer, Consumer Wallet and Net Promoter Score to Nigeria.
“We’re excited to be expanding into the Nigerian market, and capturing the daily consumer experiences of Africa’s most populous country. In Kenya, we’ve seen many of our partner companies see an increase in sales, having used one of our products to better understand their customers. The question we are asking, and subsequently working with our clients to answer, is: how can you attract and retain your valued customers if you don’t know how they feel about your product or service?” said Dr. Kenfield Griffith Ph.D., CEO at mSurvey.