Expanding the scope of product placement

Four years ago, Roy Taylor was playing the video game Call of Duty: War Zone and noticed how seamlessly video game players swapped out their character’s virtual clothing, weapons, and accessories. He realized that applying a more sophisticated and powerful form of this technology might be able to render any object in any visual media—and totally disrupt the landscape of product placement. “You could have a kind of customized brand integration,” says Taylor, “applied to everything from television shows and big movies to social media, memes, and live sports.” Read the full article: Fast Company.

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