ELONEX AND RYFF ANNOUNCE IN-SCENE OUT-OF-HOME ADVERTISING PARTNERSHIP AT MAD//Fest
First-of-Its Kind Advertising Model Offers Brands Screen-to-Screen Reach
from Billboard to Broadcast
LONDON, July 2, 2024 /PRNewswire/ — At the forefront of advertising innovation, Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), has partnered with Elonex, one of the UK’s most influential digital out-of-home (DOOH) media owners. The announcement was made today at MAD//Fest in London, where the two companies unveiled “In-Scene Out-of-Home”, a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites.
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