AMAZON PRIME VIDEO’S STEVE COX APPOINTED CEO OF RYFF; SHIRLEY RICHTER HUGHES FROM R&CPMK TO LEAD SALES
Ryff, global pioneer of “In-Scene Advertising” and leader in virtual product placement (VPP), has announced the appointment of Amazon Prime Video veteran Steve Cox as its new CEO. He joins Ryff founder, Roy Taylor, to take advantage of the advertising industry’s seismic shift towards AI, to not only build on the company’s success with CTV, linear, FAST and influencer platforms, but to also work closely with content owners to generate new revenue streams in addition to traditional interstitial advertising. Cox stamps his mark at Ryff with the high-profile hire of Shirley Richter Hughes, as Corporate Vice President of Sales and Customer Experience. With a track record of delivering both top and bottom-line growth, in leadership roles at R&CPMK and BEN Labs, Hughes has created hundreds of millions in revenue, leading brand teams for Heineken, Mastercard, Cisco, and many others.
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