Your Kids Need a Dose of Bilingual Culture? He Can Help.
WHY YOU SHOULD CARE
Because it’s addressing issues of education and race in the pandemic.
- Entrepreneur Steven Wolfe Pereira has built an innovative bilingual educational-technology company that includes an app and online shows.
- The combination of at-home learning tech and cultural education addresses both the pandemic-challenged learning environment and racial justice protests.
It’s not drastic to say that everything in American culture is being rethought — from policing and business practices to book clubs and history. Education is no different, although it faces another massive change agent: a global pandemic that has forced much of humanity into home schooling, learning pods or other forms of distance education.
Given that cataclysmic backdrop, where social isolation meets calls for multicultural understanding, parents are seeking answers. Charging in with a solution is Steven Wolfe Pereira, CEO and co-founder of Encantos, the award-winning educational-technology company that offers both physical and online bilingual (English and Spanish) education products for elementary-age children.
Steven Wolfe Pereira
Since its launch in 2015, Encantos has developed into a multifaceted brand focused on cultural diversity and teaching 21st-century skills. It began with Canticos, a nursery rhyme brand that quickly turned into an Emmy-nominated Nick Jr. digital series that won a 2020 Kidscreen Award. The company is expanding with Issa’s Edible Adventures, a children’s cooking show focused on health, nutrition and culture, and Tiny Travelers, a product that Wolfe Pereira compares to the Lonely Planet travel guides, except for kids. In early July, the company launched a Canticos Bilingual Preschool app, replete with videos and interactive books that teach not just the obvious subjects, like phonics and math, but also delve into music and social awareness. There are plans to add Portuguese and French into the mix soon. “There is nothing else like this for bilingual learning,”
Wolfe Pereira says.