Yumi, the thoughtful baby food company, expands to New York
“When you raise your kids, you want them to be like you but a better you,” said Angela Sutherland, a mother of two, ages 4 and 2. She wants her children to value what she does about family, community and the environment. “I want them to have the same taste buds too,” she said.
Ms. Sutherland, 35, and Evelyn Rusli, 34, a former reporter for The New York Times, are the founders of a new line of baby food, Yumi (“From Farm to Highchair”). It is high on nutrients and spices, low on fructose and free of gluten. Ms. Rusli and Ms. Sutherland have created a business based on the research of doctors and nutritionists who stress the importance of what children eat in their first 1,000 days.
Yumi purées are sent in weekly installments in 4.5-ounce jars filled with buckwheat-infused kabocha squash and quinoa-fortified kale and pears; they cost about $5 each. Started last year in Los Angeles, the company has become a darling of parents who take organic food and Instagram posts seriously. Yumi is now available to New York babies.
Read the New York Times article.