NBA Invests in Celebrity-Backed Kids’ Social Network Zigazoo

The TikTok-like app, whose investors include Serena Williams, Jimmy Kimmel, and the D’Amelio sisters, is signing more deals in the entertainment world.

Zigazoo is a TikTok-like video-sharing app for children that orchestrates challenges and activities for kids in short clips, while responses can be shared with friends in the social network. Chief Executive Officer Zak Ringelstein declined to share revenue figures but said most of its sales come from in-app purchases, with additional proceeds from partnership deals. The app now has more than 1 million users, he said.

NBA Invests in Celebrity-Backed Kids’ Social Network Zigazoo

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