Zero, a plastic-free grocery-delivery startup, to launch in LA

Plastic-free grocery-delivery startup Zero is gearing up to launch in Los Angeles on February 10, after solely operating in the San Francisco Bay Area. Zero works directly with suppliers to sell food and other household items in jars, boxes and other types of sustainable packaging, and offers next-day delivery.

Zero works with both big-name brands like Sightglass Coffee, Annie’s and Newman’s Own, as well as emerging vendors that are focused on sustainability, like Planet FWD, founded by Zume co-founder Julia Collins.

Zero members pay $25 per month to access discounted prices on food along with free deliveries. Zero is also available without a subscription, but prices on individual items cost a bit more, and delivery costs $7.99.

I’ve used Zero a couple of times and overall had a pleasant experience. The selection of food is pretty good, but I wasn’t able to find certain types of items like tortilla chips and mandarin oranges. On the plus side, Zero sells my favorite candy of all-time, Tony’s Chocolonely.

In total, Zero founder and CEO Zuleyka Strasner says there are just over 1,100 different items available in the store.

That’s partly because of the leg work that’s required to ensure the food manufactures are meeting Zero’s internal standards for packaging. In the case of chicken, Zero has worked directly with butchers to ensure they package it in compostable paper, which then goes into a compostable resealable bag, Strasner said. That took a lot of time, effort, energy and technology, she said.

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