Use sensors on ride-share vehicles to better address pressing urban issues, like pollution levels, pavement condition, and street lighting

As a part of Thrive Global’s series about “Big Ideas That Might Change The World In The Next Few Years” Christina Warner interviewed Kaan Gunay. Kaan is co-founder and CEO of Firefly, an emerging new media network leveraging the booming rideshare economy to power the cities of tomorrow.

Early on, I realized the importance of social good. I grew up watching my parents run a successful, profitable business in Turkey, while also doing their part to contribute to the local community and its people. At a young age, I wondered how I could do the same, giving back to those around me in a way that was functional, creative and productive.–Kaan Gunay

Our business is simple: we install our proprietary advertising displays atop rideshare vehicles, which uses our geolocation technology to deliver the right message at the right time, cutting through the noise of a booming space and leading to highly-effective campaign management. At the same time, we pay the rideshare drivers directly, adding 20 percent to their bottom line. We’ve also outfitted our screens with sensors that allow us to collect and provide useful information to municipalities for smart city planning.

Read the full interview HERE