Travel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
Today, the travel media publisher Lost In acquired BuzzFeed’s Bring Me!, a travel-focused franchise. This is the second step in Lost In’s broader roll-up strategy.
The financial details of the transaction were not disclosed, and the staff of Bring Me! were not included in the deal.
The strategic acquisition provides Lost In, which was acquired in June by the founders of Jukin Media and has raised $4 million, with a content library of over 7,000 videos that have accrued more than 3 billion total video views, according to Lost In chief executive Jonathan Skogmo. The tie-up also includes the Bring Me! Australia, Bring Me! en Español and Bring Me! em Portugues brands, as well as over 6 million followers across social media.
Read the full article: adweek.com
