Thrive Market Gets Into Perishables, Wants To Improve The Way Farmers And Fishermen Do Business

The meat/fish/poultry department of a supermarket is No. 2 in sales after dry grocery foods, representing 13.77% of the total sales of the store. Which is why it seems logical that Thrive Market, one of the fastest-growing food e-commerce platforms, announced that as of today, it will start selling meat, poultry and fish, with a twist – lower prices, more money for the farmers and fishermen, and support for more sustainable agriculture practices.

Thrive Market is built on a membership platform ($60 per year) and has positioned itself as making natural, organic and non-GMO products “affordable” for all. It currently has over 400,000 customers across the U.S. and has promoted that its prices are 25 to 50% off retail and that there is no charge for delivery on orders over $49, which is not a barrier as orders from members average about $75, according to the company.

Read the Forbes article