Marlon Nichols wrote a Medium guest post for the 36|86 Entrepreneurship Festival. Below are some quotes from the post. My advice for entrepreneurs walking into a funding meeting: be yourself, be succinct and know your audience. Every investor is different so be sure you’re aligned on what’s important. Before I invest in anything I ask myself, do I believe in this founder or team? Are they the right group to build a business that addresses a specific challenge or presents an opportunity that “wins” the market? And most importantly, are we — meaning the startup and the investor — the best team to solve this challenge? Nothing showcases brands in our current society better than diversity, innovation and pop culture. Read the Medium post.