Nairobi-Based Startup mSurvey Transforms Market Research with Mobile Phone Technology

Nairobi-based startup mSurvey is transforming the way entrepreneurs do market research by leveraging mobile phone messaging technologies to extract previously unobtainable data from the growing community of cellphone users across the world. “The problem mSurvey is solving is connecting the invisible consumer in emerging markets. It is giving businesses in these markets the ability to engage these consumers at scale all through agnostic mobile messaging,” – Kenfield Griffith  Read the article and watch the video.