Cross Culture Ventures portco, mSurvey wants to solve Africa’s data challenge. Here’s how

The technology provides a direct channel for companies and organisations to gather insight into people – particularly in emerging markets where this data is often lacking. …mSurvey has worked organisations such as Procter & Gamble, McKinsey & Company, Harvard and Kenya Commercial Bank – & has been backed by telecom partners such as Safaricom and Airtel…in the past six months mSurvey has interacted with 1.58 million consumers. Read the full article here.