Marshawn Lynch Teams Up With Hingeto To Help Athletes Build Their Brands

Hingeto and Lynch’s Beast Mode brand launched their “create-a-brand” platform on Wednesday, promising end-to-end brand support for athletes or others with loyal fanbases who want to sell their own apparel outside of the control of the likes of an Adidas or Nike. Hingeto helps with the brand’s designs and then manages the commerce nitty gritty on the back end, from a webstore to production and fulfillment. “A lot of agencies will create a brand for you, but they’ll try to force you to produce thousands of products,” says Robinson, who founded Hingeto in 2015. “We like to approach it more as a partnership.” Read the Forbes piece.