The Mag: Havas Profiles Our James Andrews, CEO of SMASHD Group
The SMASHD Group, a brand innovation consultancy that comprises an editorial platform (Smashd.com), a startup accelerator (Smashd Labs), and a growth consultancy (Smashd Brand Innovations)…”The rate of change in how people are getting information, making purchase decisions, and making something trendy is now so fast. And the decisions are happening on platforms that marketers don’t necessarily live in every day. So in order to survive, brands have to actually live in the culture.” Read the interview here.
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