Inc. Magazine on Sidestep, The Company Reinventing How Bands Sell Merch

It is notoriously difficult for bands to make money. Album sales are down. Royalties from song-streaming services are abysmal, giving artists little pay for all but the best-performing tracks…One unexpected bright spot in that concert-and-music-festival ecosystem is t-shirts. And tote bags. And stickers. Yes, that merch table.  Read the full article here.