Christine Hall
If your service-based business is still collecting paper checks and only knows clients by their first name, Finli has an app for you.
After building mobile technology for fintechs and payment companies for the past 20 years, Lori Shao, CEO of Finli, started the mobile-first payment management company nearly 3 years ago when she noticed that she was around technology all day but still using a checkbook to manage household services, like landscaping and after-school programs.
The San Marino, California–based company is focused on microbusinesses, which according to the U.S. Small Business Administration Office of Advocacy, 9.9% of U.S. businesses are small businesses.