Businesses (Like Zero) reducing trash and plastic consumption are beginning to look like treasure to some VCs
Zuleyka Strasner didn’t set out to become an advocate for zero-waste consumption.
The former manager of partner operations at Felicis Ventures had initially pursued a career in politics in the U.K. before a move to San Francisco with her husband. It was on their honeymoon on a small island in the Caribbean that Strasner says she first saw the ways in which plastic use destroyed the environment.
That experience turned the onetime political operative into a zero-waste crusader — a transformation that culminated in the creation of Zero Grocery, a subscription-based grocery delivery service that sells all of its goods in zero-waste packaging.
Following in the zero-waste footsteps of others eventually led Strasner from her home in Redwood City, California to San Francisco’s Rainbow Grocery, a food co-op dedicated to sustainable business practices. That 45-minute drive and an hour spent in a store juggling jars, bottles and shakers to perform basic shopping tasks convinced Strasner that there had to be a better way to shop zero-waste — especially for busy parents, professionals and singles.
So she built one.
More on Zero:
Medium – Zero Grocery has raised $4.7M, brick by brick
AfroTech – Black Founder of the U.S.’s First Online Zero-Waste Grocery Store Raises $4.7M in Funding
The Spoon – Zero Grocery Raises $3M Seed Round for Plastic-Free Grocery