Businesses (Like Zero) reducing trash and plastic consumption are beginning to look like treasure to some VCs

Zuleyka Strasner didn’t set out to become an advocate for zero-waste consumption.

The former manager of partner operations at Felicis Ventures  had initially pursued a career in politics in the U.K. before a move to San Francisco with her husband. It was on their honeymoon on a small island in the Caribbean that Strasner says she first saw the ways in which plastic use destroyed the environment.

That experience turned the onetime political operative into a zero-waste crusader — a transformation that culminated in the creation of Zero Grocery, a subscription-based grocery delivery service that sells all of its goods in zero-waste packaging.

Strasner returned from Corn Island with a purpose to reduce her plastic use, and found inspiration in the social media posts and work of women like Anamarie Shreeves, the founder of Fort Negrita; Lauren Singer, who became known for her TedX Teen talk on living waste free and launched Package Free; and Bea Johnson, who became a social media celebrity for her work reducing consumption and living waste-free.

Following in the zero-waste footsteps of others eventually led Strasner from her home in Redwood City, California to San Francisco’s Rainbow Grocery, a food co-op dedicated to sustainable business practices. That 45-minute drive and an hour spent in a store juggling jars, bottles and shakers to perform basic shopping tasks convinced Strasner that there had to be a better way to shop zero-waste — especially for busy parents, professionals and singles.

So she built one.

Keep reading the full TechCrunch article.

Learn more and find out if Zero is available in your area.

More on Zero:

Medium – Zero Grocery has raised $4.7M, brick by brick

AfroTech – Black Founder of the U.S.’s First Online Zero-Waste Grocery Store Raises $4.7M in Funding

The Spoon – Zero Grocery Raises $3M Seed Round for Plastic-Free Grocery

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