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A Startup Designed a New FDA-Cleared Tampon. Now It Has to Sell It

The Food and Drug Administration cleared a new tampon its creators hope will offer a more comfortable period experience than the market’s biggest players.

The tampon from Sequel, a startup based in San Francisco, features spiraled grooves designed to more efficiently absorb liquid than standard tampons with linear grooves, the company says.

Read the full article: wsj.com