Panasonic’s augmented reality display aims to change the way drivers see roads

Phiar‘s AI-powered AR HUD collaboration with Panasonic Automotive was being covered this week by CNN Business, CNET, and CAR & DRIVER.

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The head-up display, which projects information onto the windshield for drivers, has been available in some cars since 1988. But while over the past decade they’ve gone from relatively simple information displays like speed and music selections, Panasonic wants to take things to another level by precisely linking up symbols and text with real-world objects and roadways in front of the car.

Panasonic showed off its Augmented Reality HUD at 2021’s all-online Consumer Electronics Show. In a demonstration video, Panasonic’s system laid blue navigation lines, indicating the direction the driver should go, over the actual road. A yellow symbol pointed out a bicyclist to the side of the road and flashing signals warned of cars that were getting too close.

In the decades since they made the jump from fighter jets to cars, head-up displays, or HUDs, have become a commonly available option on all kinds of vehicles. These displays project information, such as speed and navigation instructions, onto a car’s windshield or a clear plastic screen in front of it so the driver doesn’t have to glance down at the gauges or at a screen in the car.
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