The quest for a better tampon comes as women’s sports surge

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks.

Why it matters: It’s “the first engineering redesign of the tampon in 80 years” according to Sequel, which aims to change the game for women athletes.

Driving the news: Sequel gained FDA approval for its tampons last August and just started selling them online in New York, Texas and California.

How it works: “We’ve introduced a helical spiral that circumnavigates the outside of the tampon, to more evenly absorb menstrual fluid,” Amanda Calabrese, Sequel’s co-founder and chief marketing officer, tells Axios.

The quest for a better tampon comes as women’s sports surge

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