The quest for a better tampon comes as women’s sports surge
A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks.
Why it matters: It’s “the first engineering redesign of the tampon in 80 years” according to Sequel, which aims to change the game for women athletes.
Driving the news: Sequel gained FDA approval for its tampons last August and just started selling them online in New York, Texas and California.
How it works: “We’ve introduced a helical spiral that circumnavigates the outside of the tampon, to more evenly absorb menstrual fluid,” Amanda Calabrese, Sequel’s co-founder and chief marketing officer, tells Axios.
- The spiral indentations “make sure that the product is able to absorb more evenly in stages and to completion, without failing before it’s full,” she says.
Read the full article: axios.com
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