Big moment for the portfolio Spill which continues to lead at the intersection of culture and community.
“What’s the Tea? The Cultural Exploration of a Digital Black Renaissance,” led by Dr. Marcus Collins, is a powerful and necessary piece of work.
Built on the analysis of 1.7M+ community exchanges over a 12-month period, the study offers a real-time look at how cultural meaning is created, communicated, and carried forward within the Black community, from how people present and express themselves to how they consume, engage power, and envision the future.
At a time when culture is often extracted, replicated, and misunderstood, this report brings depth, context, and clarity back to the conversation. It moves beyond surface-level demographics and challenges brands and business leaders to truly understand culture at its core.
At MaC, we’ve always believed that culture is not a trend it’s the signal. And platforms like Spill are creating the space for that signal to be owned and understood authentically.
Shoutout to Managing General Partner Marlon Nichols for backing companies that don’t just participate in culture but help define it.
Highly recommend taking the time to read this: https://whatsthetea.spill.com/