Rebuilt LOST iN Travel Guides Go Hyperlocal, Debut With Venice Beach
The reshaped travel publisher LOST iN is not venturing far from home with its first print guidebook since new ownership bought it in June and then greatly expanded its digital footprint. First up: the Venice Beach neighborhood of Los Angeles. “We certainly want to do Italy Venice,” said CEO Jonathan Skogmo, of the new guide, set to debut next month. “But since this is in our backyard, our headquarters here, we thought that was a great way to understand and kind of learn the print-media business, which we’re new to, though certainly the company we bought has been doing this for a while. The idea is to test it out here, and then have a video component to that, which will be complimentary to the book, and have them drive each other and bring awareness” to each other.
Read the full article: forbes.com
