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Blok is using AI personas to simulate real-world app usage

🎉 Exciting Portfolio News! Blok is making waves with its AI-powered user persona simulations 🚀

We’re thrilled to share that Blok — a standout in MaC Ventures’ portfolio led by Marlon Nichols — is featured in TechCrunch’s “Blok is using AI personas to simulate real-world app usage” (July 9, 2025). The coverage highlights how their platform enables predictive product testing, helping developers simulate user behavior before shipping a single line of code.

“We backed Blok because… Blok’s simulation engine flips the model — giving teams the ability to predict user behavior before a single line of code is written.” said Marlon Nichols.

A huge congratulations to the Blok team — led by Tom Charman and Olivia Higgs — on this milestone. Proud to support your mission with Marlon driving the vision!

Read the Full Article.