Safaricom & mSurvey Launch Consumer Wallet To Measure Kenya’s Cash & Digital Economy

Safaricom, which has been working together with mSurvey, has launched a solution called Consumer Wallet, an online, mobile platform that uses SMS to map offline consumer spending habits and trends. The research-based platform will take advantage of mobile phone penetration and messaging services to measure and quantify Kenya’s cash-based economy and encourage modern and real-time data collecting techniques over dated methods that are mostly time-consuming and tedious. Read more here.