Does your toddler need an NFT? Zigazoo says yes. The app’s mission is to “empower kids to shape the very landscape and infrastructure of NFTs and Web3,” to help them “express themselves through art and practice essential financial literacy skills” and to allow them to grow into “tomorrow’s digital citizens.” As Rebecca Jennings recently reported in Vox, efforts to usher children into the worlds of cryptocurrency, NFTs and blockchain technology are being pitched as “preparing future workers for lucrative jobs in tech.” Traditional children’s entertainment has long angled at extracting maximum cash from its little consumers (soon Pixar will release a gritty origin film featuring the “Toy Story” character Buzz Lightyear), but the slick language suggesting that kids should spend money to make money feels new. Platforms like Zigazoo are building a hype bubble for children and pitching it as a creative outlet, an educational opportunity, even a civic duty to join in.
